Project Showcase · Smart Event Campaign System

Tianma Charity Fair Smart Event Campaign System.

360 Marketing supported Tianma Charity Fair with a complete digital registration and WhatsApp confirmation workflow — connecting event information, online registration, payment proof upload, admin verification, participant number assignment and WhatsApp notifications into one smoother campaign operation flow.

Landing Page Online Registration Payment Proof Upload Admin Backend Payment Verification Participant Number 360Connect WhatsApp Confirmation Flow

See the System Flow Discuss a Similar Campaign

The Context

The event needed more than a registration page. It needed a controlled confirmation workflow.

For event organisers, registration is rarely just about collecting names. The real operational challenge is managing participant details, checking payment proof, confirming valid entries, assigning participant numbers and keeping everyone updated without relying on scattered manual messages.

The challenge

A standard campaign landing page can explain an event, but it does not solve the organiser's backend workload. Tianma Charity Fair required a more structured journey where participants could register online, upload payment proof, receive acknowledgement, wait for admin verification, and then receive confirmation through WhatsApp.

Present the event clearlyA dedicated landing page explained campaign details, participation steps and registration CTA in a mobile-friendly format.
Collect registrations properlyParticipants could submit details, choose the relevant category and upload payment proof in one structured flow.
Verify before confirmingThe backend allowed admin to review submissions, check payment proof and update participant status accurately.
Automate WhatsApp communication360Connect was used to send WhatsApp acknowledgement and confirmation messages at the correct journey stages.
Improve participant clarityConfirmed participants received clearer registration details and participant number reference.

The System Flow

We designed the campaign journey from registration to WhatsApp confirmation.

The system connected the user-facing registration experience with the organiser's backend workflow and WhatsApp notification process.

STEP 01 Event Landing Page Event info, campaign details, CTA and mobile-friendly presentation.

STEP 02 Online Registration Participant details, category selection and form submission.

STEP 03 Payment Proof Upload Participants upload receipt for organiser review.

STEP 04 WhatsApp Acknowledgement 360Connect sends auto-reply after successful submission.

STEP 05 Admin Verification Admin reviews payment proof and updates participant status.

STEP 06 Confirmation Message WhatsApp confirmation triggered after admin approval.

STEP 07 Participant Number Confirmed participants receive reference for event management.

What 360 Delivered

A campaign operation system combining landing page, registration, backend management and WhatsApp automation.

Participant-facing

Event Landing Page

Mobile-friendly event page for campaign information, participation steps, CTA and registration entry point.

Online Registration Form

Structured form for participant details, category selection and submission handling.

Payment Proof Upload

Participants upload payment proof directly, reducing scattered WhatsApp image submissions.

Organiser backend

Admin Login & Backend

Central admin panel to review registrations, manage records and control participant status.

Verification Workflow

Admin reviews payment proof before changing participant status to confirmed.

Participant Number

Clearer confirmation process through participant number assignment and record management.

WhatsApp communication

360Connect Auto Reply

WhatsApp acknowledgement triggered after registration so participants know their submission was received.

WhatsApp Confirmation

After admin approval, a second WhatsApp update confirms participant status and details.

Message Journey Design

Communication flow planned so the experience feels clear from registration to final confirmation.

The Campaign Play

We turned event registration into a smoother organiser and participant experience.

The project was designed around practical campaign operations: reduce manual handling, organise submissions, control confirmation and keep participants informed.

Play #1 · From Interest to Registration

Make sign-up easy for participants and manageable for organisers.

The landing page and form guided participants from event information to online registration without relying only on manual WhatsApp conversations.

Clear event information and CTA
Mobile-first registration experience
Centralised participant database

Play #2 · Verification Before Confirmation

Separate submission from final confirmation.

The backend helped organisers review payment proof first, then confirm only valid registrations.

Payment screenshot upload
Admin review workflow
Status management before confirmation

Play #3 · WhatsApp at the Right Moment

Use WhatsApp as a structured campaign communication layer.

360Connect supported two key touchpoints: acknowledgement after submission and confirmation after admin approval.

Submission acknowledgement message
Admin-approved confirmation message
Participant number and next-step communication

Play #4 · Repeatable Event Foundation

Create a system that can support future campaigns.

The same framework can be adapted for charity events, contests, workshops, sports tournaments, community campaigns and other activity-based registrations.

Reusable registration framework
Adaptable admin workflow
Expandable with tracking, reminders, check-in and survey

Outcome

The organiser gained a clearer workflow. Participants received a smoother confirmation journey.

The campaign system helped turn event registration into a more organised operation where submissions, payment proof, admin review and WhatsApp notifications worked together instead of being handled manually across scattered chats and spreadsheets.

1 Hub Centralised event landing page and registration entry point for all participants.

Structured Admin backend for registration review, payment verification and status management.

2-step WA Acknowledgement after submission. Confirmation after admin approval.

Verified Only admin-approved registrations receive participant numbers and confirmation.

Reusable Framework adaptable for future events, contests and community campaigns.

Beyond a normal campaign page.

This project shows how 360 Marketing connects campaign presentation, registration, backend operation and WhatsApp automation into one practical event workflow.

Landing PageRegistrationPayment ProofAdmin BackendVerificationWhatsApp AutomationParticipant NumberMessage Flow

Why This Project Matters

We did not just build an event page. We built a campaign operation workflow.

A smart event campaign should help organisers promote, collect, verify, confirm, notify and manage participants more efficiently. This project demonstrates how landing page, backend operation and WhatsApp automation can work together as one complete event journey.

Build a Smart Event System